08 Sep, 2017

Lawn Mowing Company Names

Lawn mowing company names There is a whole lot of advertising noise and commotion buzzing around and lawn mowing company names businesses have a tough time getting attention. Think about it. With tons of advertising messages shooting across the path of your potential customers, how can they distinguish your marketing message from others? Can you really compete against the big dogs in your area with vaults of marketing money at their disposal? The fact is advertising is harder than ever to compete in. Smaller lawn businesses have less to lose than some of the bigger lawn companies out there so to get attention, some owners exaggerate their claims, making promises they can't deliver on. Since hype seems to be the only way to get your prospects looking at your lawn mowing company names business, you probably figure you need to follow in the footsteps of those who have walked outside the lines of truth. 1. You Have To Be Able To Prove It The first reason is obvious. You must be able to back up any lawn mowing company names advertising claims you make with actual and factual proof. Let's say you run an ad saying, "One out of 10 people in Anywhere County, USA use No Name Mowing." You'd better be able to show a reputable survey that clearly reveals those results. If you carried out the survey yourself, you have to prove it was organized and executed in good faith, conducted by an impartial third party, and that it genuinely represents the views and opinions of the group of people you are talking about. 2. It's Against the Law to Lie As I alluded to in the first reason above, federal law blatantly states that you must tell the truth in ads you create for your lawn mowing business services. Section 5 of the Federal Trade Commission Act (passed in 1914 and amended in 1996) says it's illegal to deceive or mislead your customers and prospects. You cannot make fraudulent claims or insincere offers about your lawn care services. The FTC also specifically highlights claims that mislead by omission so you're not out of the woods yet. 3. Your Competitors Can Bite Back The battle for market share is fierce so many lawn mowing businesses have turned to comparing competitors in their marketing. Lawn care services are launched with little preparation and training and don't necessarily meet meaningful customer needs just so company B can compete with company A. As a result, lawn care ads often dwell on some minutely different edge that offers a little bit better advantage than the competition but doing so creates the opportunity for your competition to bite back. Your competitors may decide your lawn care claim is untrue or inaccurate and force you to prove it.