08 Sep, 2017
Grocery Store Franchise Opportunities
Grocery store franchise opportunities
Going back to the `80s, few things remained constant in a normal middle class family, like the daily newspaper, the brand of toothpaste and a selected few shops as the shopping destination among which the grocery store franchise opportunities could be charted at the top of the list.
I have seen my father going to the same grocer day after day for years. A hearty chat about the socio-political situation of the country with the other co-customers over a cup of tea from a tea vendor until the sales boy hands over a bag full of household necessitates that matched with the list handed over to him while placing the order. I have never seen my father cross checking the items purchased.
Predominated by neighborhood stores, the grocery retail sector had a very typical picture even sometimes back - customers jostling for space at the counter asking the owner or his helper to retrieve items from glass-enclosed shelves. Gradually, these
mom-and-pop grocers made home delivery free and accounts were settled at customer`s convenience free of interest. Until lately the organized retailing strategies brought in a revolutionary change in the entire grocery retail scenario.
Before starting convenience store
starting a convenience store is a very good idea if you have the mindset to serve your customers for their day to day necessities. A good network with the vendors is always an added asset. However, there are certain other things that need to be given a thought before taking the final plunge into the grocery store franchise opportunities business.
Opportunities and challenges
In terms of opportunities a convenience store owner has the scope to drive a lot of efficiency in terms of services. Besides building consumption, he can create more value added services. He can create advertising opportunities for other brands banking on the footfall in his store.
Store land design
the grocery store franchise opportunities display of a convenience store ideally could either be self-service or over the counter. There are other variations of these formats also. Consumers like to go through a wide array of products, pick them up, feel them, and compare the feel and price for themselves. OTC stores to that extent are passé`. Before ordering or installing equipment, design your store`s layout. Remember the following tips:
• Try to keep it as simple as possible in order to keep costs down;
• Reserve the most space for products you will sell the most;
• Placement of all the products should be done keeping in mind the convenience of the customers to see and reach them;
• Position products with the highest profit margins at eye-level;
• Place high-demand products such as bread and milk at the back of
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