01 Sep, 2017

Yogen Fruz Franchise

The Yogen Fruz franchise is a business idea that was conceived by Aaron and Michael Serruya, who were brothers, aged 20 and 19 respectively. The business was established in 1986 and a year later started franchising. The duo was interested in purchasing franchise back then but no one recognized their potential so they resolved to open yogen Fruz which was a shop selling frozen yogurt. The business is located in Toronto, Ontario in Canada. In 1989, another brother of the duo, Simon, joined in the business. It was still in that year that the business spread to US.

He headquarters of the business are located in Markham, Ontario. Currently, Yogen Fruz holds above 1520 business units across the globe. The business locations are held in both traditional and contemporary locations. What is even more amazing about the business is the fact that it even owns its yoghurt: Swensen’s Ice cream, Bresler’s Yoghurt and Ice Cream. The business also owns Java Coast Fine Coffees.

The least liquid chital required for starting the business ranges between $40,000 and $75,000 depending on the location of the business. The minimum net worth of a single business unit stands at $150,000. Average investment required fro the franchisees varies from $133,100 to $469,600. Franchise fees for getting into the business stand at $25,000. Interested franchisees should have ability for raising the required investment capital since the business does not offer financial support. In addition there are also no third party financiers working in cahoots with the business.

Entrepreneurs require having adequate capital for investing in various business expenditures such as start up costs, franchise fee, payroll, inventory, accounts receivable, equipment and inventory expenses. Nevertheless, assistance is provided in compiling these documents thereby making the investment process simple. The rising popularity of the brand coupled with unrelenting determination of the company to help their franchisees to rise to excellence makes developing new businesses a breeze.

The support to the franchisees is offered using a variety of means such as grand openings, meetings, security procedures, internet, purchasing co-operatives and field evaluations. Marketing support is also available to new franchisees to help their businesses leverage fast. Among the strategies applied in promotion of the businesses include ad slicks, co-op advertising, regional and national advertising.

The Yogen Fruz franchise has both single and multiple business units available. 5% of the franchisees own more than single business unit. Successful operation of a single business unit requires about 4-7 employees. All the operational business units of the franchise are owner operated since absentee business ownership is not allowed.

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