31 Aug, 2017

Planet Fitness Franchise

The Planet fitness is modern form of gym that cannot at anytime be compared to the traditional gyms that you are used to.  It has friendlier version that has no pressure and a unique franchise business model which is superior as compared to most others.  

 

The inspiration fort the planet fitness began in 1992 when it’s CEO, Mr. Michael Grondahl made an acquisition of the struggling gym that was located in Dover in New Hampshire.  To attract clients and compare with the then well established gyms, Mr. Michael Grondahl adopted the strategy and technique of reducing the prices.

 

 His strategy worked as more and more members began enrolling in to the Planet fitness. Most of them were those who shifted their royalty from the other gym fitness clubs. It also attracted new members and its business therefore took off very well.

 

 Mr. Michael Grondahl, his brother (Marc Grondahl) and Chris Rondeau succeeded in the adding of entrepreneurial fervor in to their gym business.  They made an analysis of their market positions as well as their customer base.  They then came to conclude that most health clubs placed very much emphasis in to the group exercise programming, childcare and some other activities the most of the members could not utilize. 

 

After the elimination of these services and some other running expenses, the three were able to charge very low fees than the other fitness clubs.  The trio continued refining its planet fitness business model.

 

By the year 2003, the Planet Fitness had five clubs located in various parts in the New Hampshire area. It was at this time when the business laid down the strategies of franchising. Since the launch of the Planet Fitness franchise, there are 264 franchise locations spread in 31 different US states.  Clearly and frankly speaking, there is no any other fitness club that offers franchising value and opportunity of the same rank in the United States.

 

Why choose the Planet fitness franchise?

 

The Planet Fitness franchise is especially preferred because of the extensive support and training that is offered by the franchisors.  The franchisees are assisted in the selection of the site and the negotiation for the lease.

 

 If you choose the Planet Fitness franchise, you will also benefit from financial assistance without any further additional cost. The franchisor also offers club layout and construction from its experienced design staff. 

 

This is not to mention the comprehensive training that covers all the theoretical and practical aspects of the running and managing of business.  There is also a lot of ongoing support through newsletters, seminars and workshops.

 

 

Franchise fee is $25,000 and 5% royalty fee on all your gross sales. It will cost you between $530,000 and $1,433,000 to invest in this franchise.