12 Sep, 2017

PINKBERRY FRANCHISE

Pinkberry franchise is a multinational company that specializes in serving frozen yogurt, fruits and peanut butter. Even though the demand of frozen yogurt is depreciating, the company has added some toppings to boast the gross profits. The company produces reliable and superior supplements that are highly demanded. This has created strong customer and market bases. The company has many stores serving the same dishes. It has been rated the best restaurant producing high quality frozen yogurt. Most of the stores are operated by its franchisees. The number of employees operating a store depends on its size. Its brand name has been recognized globally.

Pinkberry franchise offers assistance to its franchisees. The franchisor ensures the franchisee’s business is successful. The support given includes the following:

· Training-The franchisee undergoes administrative and managerial training programs at the company’s headquarters. The training lasts for 2 weeks. The franchisee’s staff members are trained at the store for a period of 3 weeks. Franchisees and their employees must complete training program to be allowed to open a store.

· Site selection-The franchisee identifies a potential site for the establishment of the business and then approved by franchisor. The site must be accepted by the franchisor. The franchisee must adhere to the company’s standards by using its trademarks and expertise.

· Marketing support-Series of promotions and advertisements through media to sell the franchisee’s business brand are conducted. Information about new marketing strategies, services and outlets is given to the franchisees. Marketing materials and kits are provided.

· Ongoing support-the franchisee’s staff members are educated and trained during field operations. The franchisees and their employees attend annual meetings held. This enables them to expand their knowledge in the business. Franchisees are supplied with newsletters that contain information about new services, technological advancements and products offered.

The franchisee must be able to open many franchises in his or her first years of operation. The franchisee must have managerial skills to administer and motivate his or her employees. The employees must have marketing experience to run the business effectively. To purchase Pinkberry franchise, liquid and net cash of $400,000 and $200,000 respectively is required. The initial investments and expiry date depend on the geographical location of the store. The franchising fee is $45,000. Royalty fee of 6% of gross profits is paid on monthly basis. Marketing fee of 2% of gross profits is paid. The territories are unsecure and thus franchisees are likely to face competition. The franchisee pays for designing and construction costs.

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