12 Sep, 2017

PERKINS FRANCHISE

Perkins franchise provides reliable and high quality foods for family dining. It has strong customer base since the food supplements provided can be consumed by anyone. The restaurants serve diner, lunch and breakfast. The design and decoration for the restaurants are appealing. The restaurants can be expanded when need arises. The franchises are currently expanding to occupy other areas. Perkin franchise has many stores spread globally. The menus are prepared after determining the demand of the products. Its brand name has been recognized internationally for producing superior food products. It also offers cookies, creams and other mouthwatering aroma.

Perkins franchise offer assistance to its franchisees. The assistance offered is meant to improve the performance of the business. The company has specialists who assist in designing the layout of the store. They decide on the decoration, layout and design of the store. They assist the franchisees in identifying potential for the business establishment. The franchisees are informed of new technological developments. They can easily access information in the company’s website for customization. The franchisees are provided with marketing materials and kits. They are informed of new marketing strategies, services and outlets. Series of promotions and advertisements are conducted through media to sell the business’ brand name. Market research is conducted and information given to the franchisees. Franchisees and their staff members undergo comprehensive training programs. Franchisee is trained managerial and administrative roles. Franchisee and his or her staff members undergo technical marketing and selling programs. The franchisee and his or her employees must successfully complete training program to be allowed to operate a franchise. The franchisor makes sure the store is opened on time during brand opening day. The initial equipments and tools are provided by the franchisor. The franchisor offers the franchisee with potential territory. The territory is insecure and franchisee is likely to face competition from other franchising business.

Unlike other franchising business, Perkins franchise is relatively cheaper. The initial investment is about $500,000 and covers the cost of construction and training. Royalty fee of 4% of the gross profits is paid on monthly basis. The royalty fees cover the support and marketing assistance offered. About 5% of the profits made cover the promotions and advertisements expense. The term expires after 20 years, but it can be renewed. Industrial experience is not needed to buy the franchise but it is important to make the business successful. Marketing and business skills are very important.

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