08 Sep, 2017
Nielsen S Frozen Custard Franchise
Nielsen s frozen custard franchise
Nielsen s frozen custard franchise is proud to bring back the goodness and taste of a bygone era. Our recipe, the machine, and concern for quality all result in the rebirth of the smooth real dairy taste that Americans love.
It’s not just one ingredient or process that makes Nielsen’s Frozen Custard more delicious. It’s a combination of the exacting recipe with real dairy cream, rich eggs, and other natural ingredients. It’s our freshness. Our frozen custard is made fresh every few hours right in our store it’s the quality of the flavorings, breakfast grade cocoas, fresh roasted nuts, real berry purees, and natural vanilla.
A steady stream of visitors waits at the walk-up window. Outside tables are full of teenagers or families enjoying a laugh or frozen treats. Every few minutes a car makes its way to the drive-through window. Inside, 10 people wait in line to order. Booths and tables are full of people enjoying a burger or Concrete — thick, rich milkshakes the business is most known for.
Nielsen's Frozen Custards, 570 W. 2600 South, Bountiful, with its trademark Concrete, has been a landmark in the Salt Lake Valley since it opened 26 years ago. It's come a long way from its humble beginnings in the food court of the Crossroads Plaza, even becoming a franchise, with stores in Nevada, Arizona and Virginia in addition to locations in Holladay, Bountiful and Layton.
"We wanted to go into the ice cream business.... We wanted a family store," he said. "We ran into an old fellow who said 'before you open an ice cream store, you need to find out about Nielsen s frozen custard franchise.'"
Steve connected with a man running a frozen custard store that has been operating since the early 1900s. He bought the rights for a machine and got a patent for it. When the store opened in 1981, it was the only frozen custard business west of the Mississippi and one of a handful in the United States, Doug Nielsen, one of Steve's sons who manages the business, said.
The reason for starting in the Crossroads Plaza was to promote product identity by handing out samples to a high volume of people, Steve said. It took about three years before they started doing decent business, Steve said. The first stand-alone store was located in Holladay at 3918 Highland Drive. Shortly afterward, stores opened in St. George and Bountiful. The Bountiful location is now the headquarters and serves around 1,000 people each day, Steve said.
When the Nielsen s frozen custard franchise opened the Bountiful location, they added burgers, fries and chicken to the menu, decorating the store to resemble a 1930s diner.
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