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29 Aug, 2017

Krispy Kreme Franchise

 

Krispy Kreme Franchise is a restaurant service company that serves coffee and donuts. The company has been branded as a specialty retailer and it produces over 3 million donuts each day. On top of operating stores, Krispy Kreme sells the dounuts in convenience stores, retail outlets and supermarkets. The company also serves espresso drinks and coffee.

Krispy Kreme has put in place strict rules for franchising. The potential franchisees should be in a position to raise the set capital. They must be having ownership experience in the robust food industry. The candidates are either handpicked or interviewed to be certain that the business performs well in a particular market. Krispy Kreme has it headquarters at North Carolina.

Krispy Kreme was established in 1937 by Vernon Rudolf after he bought a Kentucky based dounut shop that was previously owned by a French chef. He got the company’s assets and rights to secret donut recipe. Rudolf and his partners began the business with few types of equipment for making dounuts and a capital of $25. They used the money to hire a shop and buy ingredients.

He managed to persuade a local grocer to lend him more cash. Rudolf converted the shop to retail outlet and by 1940s there were small chain stores. Rudolf later made the donut making process automated and standardized. He died and 1973 and the company was sold to Beatrice Foods in 1976. Over the years it has strengthened Krispy Kreme to make it a unique brand with a special bond with the customers.

Why Krispy Kreme?

There are various benefits that you can get by running Krispy Kreme Franchise. This is brand that has earned global recognition. This is proven by the sales that the company has been recording. It sells 11,000 dozens of donuts in just an hour at America. The franchises become part of operation system Krispy Kreme has been successfully offering a concept of services and products.

 Apart from that, franchisees are at an advantage as they will be marketing products that are already an established brand. There is minimal risk of business failure as there is a lot of support that is provided by the franchisor experience. The franchisees are assisted is selecting the right location for their business.

 

They are also provided with recipes for the new products, new technology and assistance in marketing. Krispy Kreme also assists the franchisees to develop their business plan and learning the excellent way of hiring the personnel. They are also shown how they can manage the facilities in a profitable way. 

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