08 Sep, 2017
For Sale By Owner Franchise
For sale by owner franchise
The for sale by owner franchise seller: FSBO One of the most sought after of all real estate clients. Why? Because their homes are for sale and real estate agents can mail these folks any number of solicitations without stepping on another agent's toes. These are the home sellers that have taken a chance in order to potentially save thousands of dollars in listing commissions. They've done a little homework and have decided to try and save some of the equity that has accrued in their homes.
One of the major problems I see with the For Sale by Owner segment of the real estate market is that they have a tendency to fall in love with the idea of selling their home on their own, but they fail to create a good back-up plan that can be quickly implemented in the event they are unsuccessful with their for sale by owner franchise adventure. And many of these folks are downright militant toward the traditional, conventional real estate community! Many of them regard traditional real estate companies and agents as nothing more than charlatans and snake oil salesmen! Which may be all well and good in a white-hot housing market but not so good in a changing real estate environment?
Just a year or two ago a home seller could put a "For Sale" sign in their front yard in the morning and have their home sold by dinner. And many times at or above their asking price! Not so any longer. The housing market has been on a great run but it's now showing signs of running out of steam. Those for sale by owner franchise signs are now staying in the front yard for weeks and months rather than hours and days. But even in this changing market, I still recommend that home sellers at least make an attempt to sell as a true For Sale by Owner. I recommend that they try it for a set period of time, say, four to six weeks and, if the home doesn't sell, then give it up and move on.
Before you sign on the dotted line with any real estate company either For Sale By Owner or traditional get the facts. Know the true cost. Read the fine print. And, watch out for the up sell on services. It's the additional services that can put a FSBO in the listing commission poor house before they ever know what has hit them. Make these companies put it in writing. Because, if it isn't in writing. It isn't going to happen!
But just like a bug caught in a spider's web, most home sellers that sign with these big, national FSBO assistance companies will, out of ignorance or for the sake of convenience, continue on to the next level and end up paying more than they should to sell their home.
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