Any

08 Sep, 2017

Direct Mail Franchise Opportunity

Direct mail franchise opportunity So you've selected a professional direct mail provider, and you're ready to rock your campaign. You've chosen your card's design, targeted your audience, and your mailing has dropped. Now you just sit back and wait for your new customers to roll in... Right? Well, kind of. If you don't have a diligent plan to track your direct mail campaign, you might as well be handing out your marketing budget while wearing a blindfold. You need to know what kind of response your marketing efforts are bringing and the level of your return on investment. Here's a few great ways to find out how your direct mail franchise opportunity campaign is performing. • Count Returned Pieces As soon as your campaign launches, keep a designated spot for returned mail pieces, and make sure all staff members are well aware of this spot. No returned mail pieces should be disposed of until they are accounted for in your campaign results! • Order Handouts & Include them in Returned Count Ever have someone new walk into your location or say "I got my coupon in the mail, but I forgot it." This is a perfect opportunity for you to be a superhero and gain (or keep) a customer: "No problem, I happen to have an extra copy of our mailer right here that you can use to still get the special price!" See how easy that was? • PURLs PURLs, or Personal URLs are a cool, not to mention accurate way to track responses. If you do a direct mail campaign with a Resident/Occupant mailing list, you can use the residents name to generate a PURL that's based on your domain. Voila! You'll know immediately that every PURL hit on your site is from your direct mail franchise opportunity campaign. • Direct Mail Data Analysis A true integrated direct marketing provider will include a robust data processing department that can analyze data from your campaign and match it through your lead or customer database. However you build your database, be it through your website or in-house, you'll want to share that data with your mail provider twice-once before your campaign to suppress current customers if you're only trying to acquire new ones, and again after your campaign end date, to see how many from your mailing list were converted to customers! What other ways can you think of to track the results of your campaign? Collaborate with your small business or direct mail franchise opportunity provider to decide how you'll define a successful campaign and the tools you'll use to measure that success.

Share on

Shair

Related Posts

How will your Savings ?

Your saving img

Check Out

kiplinger's latest online broker ranking

Want to stay updated?



SUBSCRIBE