04 Sep, 2017

COLDWELL BANKER FRANCHISE

Coldwell Banker has been a real estate service provider since 1906. The company was ranked number one franchisor in the prestigious Franchise Times magazine for the seventh year in a row. The company has over 3,800 franchised units plus over 120,000 sales associates all over the world in 41 countries. Coldwell Banker is the leader in provision of residential and commercial real estate’s plus in niche markets such as luxury homes and resorts. Coldwell Banker provides online brokerage services to both sellers and buyers. The Coldwell Banker website enables buyers to search through a large database of houses and other real estates.

Coldwell Banker started franchising in 1982; since then it has prioritized its franchise business arm. Coldwell Banker charges a franchising fee of between $13,000 and $25,000 plus a royalty of 6% per year. Total investment for a franchise ranges from $52,470 - $493,550 depending on the size of the franchise. The contract agreement runs for a period of ten years with an option for renewal. The net worth requirement for the business is $150,000. Coldwell Banker however provides a loan for all its successful franchisees. A Coldwell Banker franchisee is required to have some experience in the real estate services sector. A franchisee can run more than one unit of the business but absentee ownership is not allowed.

How is Coldwell Banker different?

The real estate industry was slow in adopting reforms in the technology world; Coldwell was the first to integrate online brokerage to its website. The business model of Coldwell Banker is flexible and can accommodate a slowing real estate industry. The company also has a property management system that will help people who cannot sell their property.

Training for Coldwell Banker franchisees is done at company headquarters for two days. The trainee is taught on how to provide quality services to customers and to manage their own businesses. Training is also extended to the franchisees location where the franchisee is equipped with real situation skills on how to handle everyday operation according to the standards of the franchisor. Ongoing training is also conducted through the internet through videos and also in other locations. Ongoing support is also provided through newsletter, a toll free phone line, internet, grand opening assistance and also through ongoing field evaluations and support. Marketing support is also given to the franchisees through the ad slicks, regional advertising and national media campaigns. The company website is also a good advertisement platform.

If you are interested in a real estate business with visible returns and want to draw from a company with a vast experience, then the Coldwell Banker franchise is the perfect business opportunity for you.

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