04 Sep, 2017

COFFEE REPUBLIC FRANCHISE

Coffee Republic has had a strong clientele base ever since the first shop was opened in 1995. All the coffee brewed by the franchisee is roasted in Milan to give it that distinct taste and aroma customers have always expected from the signature coffee blends. Coffee Republic believes that the best way to enjoy a cup of coffee is an espresso, therefore all the coffee brewed by the company are espresso based. The success of the company has prompted it to expand into the international market with franchises in Saudi Arabia, Romania, turkey and many other countries. To be a part of the Coffee Republic success story either locally or internationally, you need to purchase a Coffee Republic franchise opportunity.

A local franchisee can have a single unit of Coffee Republic while an international franchisee is required to purchase area development rights. Specifically, a franchisee must be someone with at least one established business and has experience in managing other brand names especially as a franchisee. The franchisee should have experience especially in managing and handling food and beverages in their country and have specialty in purchasing of quality equipment for the restaurants. The franchisee must have suitable sites for the business or have experience in the real management business. They should be able to advise upcoming businesses. Financial muscle is also required as the franchisee should be able to raise awareness of the brand throughout their territory. A franchisee should have a good relationship with the local community for supplies and other important attributes.

As a Coffee Republic franchisee, you will benefit from a brand name that is widely known and trusted. The franchisee will also get coffee beans freshly roasted in Milan with the highest quality standards. You will also get fresh food prepared freshly from the store. Training and support is also given to franchisees. A franchisee will get training on the basics of running their own Coffee Republic franchise. The training consists of two parts, the trainee will get an in depth training program that will be conducted directly at the company headquarters. The training will comprised both classroom and practical training experiences. The franchisee will be fully graduated at the end of the training period. The second part of the training will be conducted at the trainee’s business premises. Before the business is opened, your staff will be fully trained and the support team will make sure that your business is set up for success. A support team will also be with you during the starting periods of your business to ensure smooth transition.

Ongoing support will also be give to franchisees. The primary support contact is the area manager who will be a phone call away. The area manager will also be paying you courtesy call to your business every month and will provide advice and support to you. There will also be annual conferences for all franchisees in addition to regional campaigns quarter yearly. The marketing team will also be conducting courtesy calls bi-annually. The total cost of the franchise is 60,500 to 158,000 pounds which is divided into franchising fees, training and support fees and brand audit fees. The total cost will also cover the cost of rebranding and all the other minor costs.

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